Complicating Monolithic Western Media Narratives of the BTS ARMY’s Fandom Activism During the 2020 #BlackLivesMatter Movement

 This short post checks out exactly just how the effect as well as arranging energy of fandoms has actually spread out much past electronic fandom areas towards affect real-world political as well as social motions, utilizing the BTS ARMY's activism throughout the 2020 #BlackLivesMatter motion as a study.


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It argues that although Western side media has the tendency to recoat K-pop as well as BTS followers as a monolithic team, either as crazed preteen women or even socially conscious modern activists, paying attention to followers straight offers a much more finish, nuanced photo of exactly just how as well as why fandom can easily end up being overtly politicized. With evaluating community ARMY reactions towards Western side media portrayals of ARMY #BLM activism, I show that followers as well as stars have actually a cooperative as well as rhizomatic, instead of top-down connection when it concerns motivating follower activism.

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I dispute that initially followers involve along with political triggers as an "activist that occurs to become a follower," once the protest of fandom (within this particular situation, BTS) provides sustain for a reason, it ends up being feasible for followers, reporters, as well as historians towards tag it "fandom activism." This is actually since followers deliberately prevent rallying the fandom about a singular trigger for BTS or even ARMY prior to BTS provides specific sustain, first of all since followers do not desire their private activist efforts towards effect BTS, as well as second of all since the variety of a transcultural fandom such as the BTS ARMY creates it challenging towards rally as a natural system without a widely uniting element, like BTS on their own. Therefore, identifying all of them "follower activists" dangers decreasing the subtleties in their activism.

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In the summertime of 2020, BTS as well as K-pop fans' participation in on the internet #BlackLivesMatter protests was actually plainly included in information media, coming from hijacking white colored supremacist hashtags, towards frustrating authorities monitoring applications, towards lifting $1 thousand for #BLM charities in a time (Alexander, 2020; Andrews, 2020; Kirkland, 2020; Playground et alia., 2021). Historians have actually composed thoroughly around "follower activism" prior to, succinctly specified as "the variety of deliberate activities through followers, or even using fanlike techniques," consisting of follower fiction, remixed video clips, self-published media analyses, fundraising, as well as occasion arranging, "towards provoke alter" (Brough & Shresthova, 2012, p. 2.4).


Although there's argument worrying where free throw line in between follower activism as well as real public interaction is actually attracted, it has actually end up being progressively unobstructed that the fanlike techniques connecting electronic fandom with each other, specifically electronic occasion arranging as well as fundraising, have actually end up being a plan for arranging towards wider social alter.

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